Raising Girls without Boundaries through Play #LEGOChannel


I am determined to raise girls who are not given boundaries as to what they can achieve based on their sex. I want them to explore the world and their individual interests in whatever direction it takes them. But, I am guilty of sticking them in the role of dolls and dress up in the past. I didn’t venture into other things until recent years when I realized they liked cars, trains, Harry Potter and Legos.

This year, under our Christmas Tree we had all of the above….in addition to the baby dolls and tutu dress up skirts. My girls love putting a train track together while wearing a crown and tutu and THAT makes me proud. 

Last year, we discovered the Lego board games…we now own several. The strategy and building combined with the competitive nature as well as some of the themes of well-loved characters like Harry Potter hit right at our oldest daughter’s interest. She has a blast playing and I dig the strategy and quality thinking that it takes to make a win happen.

And who knew that LEGO Friends were all the rage and apparently I was the loser (read, big L on my forehead) Mom who had yet to get my daughter a set as recent as this past fall. 

So, when they went on sale during the holiday season, I picked up a few on Santa’s behalf and my girls got busy building in the days that followed.


What I love about the Lego products that have come out in recent years is they are feeding into the interests of many ages and sexes. They’ve expanded beyond the basic boy building sets and my girls get to build bakeshops, a rather cool cruiser and pet shop to name a few. Each set comes with instructions, but you’ll see how quickly they can put the sets together on their own without the instructions over time. 

I see potential for growth through Lego – as an investment in deeper thinking for my little ladies. In recent weeks, Jordan has expanded beyond the sets. She received a random building set in a fast-food meal (don’t judge – you know you want to) and she created a new “vehicle” for one of her Lego friend characters to ride in. She constructed it herself from a set of these disc-like pieces; her own design.

Love it.

So, now Lego has a new method for keeping you connected to their product  –  their own YouTube channel where you can make playlists for your kids to enhance their experience with the Lego products they love. As a mom who is fast realizing that my girls love their Lego and their tech, I think this would work well in conjunction with their Lego play.

I created aLego Friends playlist for Jordan complete with a few Duplo clips for the twins. If you’re not familiar with Lego Friends, it’s a line of Lego products aimed at little girls. They have cafe’s, horse stables, tree houses and other fun sets which encourage the little engineer to dive into building. This YouTube channel is just one more way to help them expand their imaginations and perhaps as Lego expands the video concept, my little budding engineers will expand their approach to their sets.

Do your daughters play with Lego Friends? Have you seen their play and imagination expand beyond where it was before since then?  

There is a lot of content on web; creating a playlist on the Official LEGO® Channel is a great way to ensure your kids are entertained and watching videos you can feel good about. 

Visit the Official LEGO® Channel to build your own playlist to watch with your kids and then reply below for a chance to win one (1) $1,000 gift card to buy your family’s favorite LEGO® products!

This is a sponsored conversation written by me on behalf of LEGO. The opinions and text are all mine. Official Sweepstakes Rules.

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