Many of us joined the blogging world as a way to document our lives as mothers. We also did it because we were two steps away from the looney bin and it was a much needed outlet while navigating the world of motherhood. We’ve poured out our hearts and shared our stories online with the hopes of connecting with others who understand what we are going through.
That, my friends, is the beauty of blogging.
At some point, though, you find your following growing and your stats are improving each day. You find yourself attending conferences and opportunities begin to show up in your inbox – which is exciting! Who knew you could make money doing something you love!
But this is where it get’s tricky.
How do you do this and remain authentic and true to where you started? If you’re like me, and your site started off as a place to reflect on “Moments that Define Life” – then how do you remain true to that?
I have always been careful. I do take sponsored opportunities from time to time because it allows me to pay for my site and to attend those conferences occasionally where I get to socialize in real life with my blogging friends.
But, I take an authentic approach to those posts or they don’t go on my site.
For example, last week, I wrote a post for Meaningful Beauty. I took the post because it required that I discuss my most Meaningful Moment from the past year. So, while the products being offered as the prize were beauty items and I’m not a beauty blog – the topic I was asked to write about was right on target with my blog, so I was able to stay focused on what I like to write about each and every day, making it a good fit. I think that’s the key to allowing sponsored content on your blog.
Recently, I found myself in a rut, trying to find my way back to writing for the right reasons. I wanted to make sure that I was still putting a little bit of myself out there in a real way each and every week. Not just throwing up pictures of my kids looking cute. Although, how can I not do that? Because, you know – they’re cute and stuff. But, I wanted a focused way to reflect on the past, present and future. And I wanted a way to interact with other bloggers in a focused way each and every week where they came here and I went to their sites each and every week because I was getting so wrapped up in life (and Twitter!) that I wasn’t visiting other blogs enough. And I found that with my Listable Life Meme I now do that. I carve out time each Tuesday (and throughout the week when people linkup later) to do that. And It has added that connection with others that I was missing for a while. It took the funk out of the ol’ blog for me.
As bloggers, we evolve and grow more into ourselves as writers as we learn more about the social media and writing world. As we learn and change, so does our blog.
While my blog focuses on my family and moments that have made my life what it is, I also write once a week about blogging, because I like to share my thoughts on the topic and I enjoy interviewing others for my Blog Idol Interview series.
Sure, my kids probably won’t go to my Blog Idol Interview tab when they come here looking to read about themselves or me one day, but I like that I am helping other bloggers spend less time searching for answers by running my interview series and posts on the topic of blogging – and so my blog now includes blog advice. I was a teacher in my previous life, so it is fitting.
I like to think I’m remaining authentic and true to myself and evolving in a solid way. I hope you’ll continue on that journey with me.
How has your blog evolved over time? How have you worked to remain authentic to your audience?
Psst…Listable Life Linky goes up tomorrow, here are your topics if you need a post idea for tomorrow!
5 People You Treasure Most
5 All Time Pet Peeves
5 Places You’ve Lived and What You Liked/Disliked About Them